Purple Frog is a private intelligence company.
That bizarre name comes from the genus "Nasikabatrachus sahyadrensis", a strange looking creature found in the Wester Ghats of India. As the head of the organization puts it, "A purple frog is very rare. It remains hidden underground for most of the year and only emerges when some specific action is required. Having accomplished that, the frog returns to its hidden state". The company strives to work in a similar manner in that it remains hidden and undetectable until a particular problem arises requiring its actions, its people step forth to resolve the situation, and then disappear once again.
That head and founder is Jason Overly, "a worldwide icon due to his role in technology and his philanthropy". He heads up Avanch which is apparently a very successful telecom or social media company which he assisted several young college grads to created - he was the 'grownup in the room' - and now has far more money than he could ever spend.
Overly's ever growing concern with the state of the world and the constant existence of war or terrorism brings him to create Purple Frog to try and bring about world peace. As the chief security officer of the organization, Silvia Lewis, put it, the company's aim was to "eliminate or at least slow down the behaviors which lead to conflict". The goal sounds quite lofty.
The methods for achieving it, though, do not come across as anywhere as pristine. As we are told, "this international team employs unorthodox methods including hacking, blackmail, extortion and, occasionally, murder."
"We'll use hackers and some new technologies to gather information which will allow us to compromise [key government leaders around the globe] and then apply leverage to modify their actions".
Method 1: They would discover some small piece of troublesome fact on a person, such as an offshore bank account, and use that knowledge as blackmail to get some small favor done for them, and then use that favor as extortion for more help until soon that person knows he remains in office only by their permission.
Method 2: They would hack into the banking system and shift those funds such that the leader had no access to them, and then offer to put them back in exchange for the favor.
Method 3: They would eliminate - via accident, suicide, or assassination - that leader and start again.
And these are the good guys!